I am Anna Fornells,
Digital Brand Consultant
I have been working with brands for more than 20 years in a world that
relentlessly pushes for innovation and change.
I help brands and humans to develop their vision and framework the
best scenario to accelerate transformation and business performance.
#I believe in one brand, one strategy, infinite touchpoints, multiple formats and different experiences.
Vision
Today, more than ever, standing still is not an option. Change is inevitable, and the opportunities it brings are exciting. Brands have realized the need to evolve from good to better, and every action that reaches the customer counts.
It's not just about the channels; it's about envisioning the big picture, understanding your brand's vision, and carefully crafting how to be present in meaningful ways.
#Stay ahead, benchmark performance, define areas of improvement, execute with speed and confidence.
Services
Understanding and Measuring Change
- Identify unique opportunities by analyzing your business, market, clients, and global cultural shifts.
- Understand how your company is responding to change and identify strategic opportunities to define a new path.
Brand Strategy for the Future
- Purpose and brand strategy.
- Develop new ways for people to engage with your brand.
- Craft messaging strategies and brand narratives.
- Plan and design your activation and launch.
- Define and articulate a digital brand strategy plan.
- Brand narrative and guidelines creation
Experience Change
- Experience Strategy
- Experience Innovation
- Workplace branding & experiences
- Product & service design
#Flexible branding is a big opportunity for digital. Brands are not static anymore.
Background
Company
Leading digital at the international level for luxury brands for more than 6 years from Puig.
- Carolina Herrera
- Mango
- Comme des Garçons
- Shakira
Collaborations with Brands and Agencies
With over 20 years of consolidated experience across various global markets in fashion, fragrances, and skincare, I have worked with brands like Rabat, Castañer, Mesoestetic, Sanex, Dermofarm, Puig, Desigual, Genyum, Perfumes & Companhia, and Equivalenza.
In other industries, I have extensive experience in banking, hospitality, travel, spirits, pharmaceuticals, nutrition, and sports, collaborating with brands such as BMW, Audi, Volkswagen, Diageo, Hotusa, Nautalia, Werfen, Bayer, Acciona, La Caixa, FC Barcelona, Europastry, Neinver, Ricoh…
Know more about my career, education, and lectures on LinkedIn.
Teaching and Learning
- UPF Barcelona School of Management
- LCI
#Methodology is an enabler. It helps to decompose thinking to find the path.